Introduction
Pure emotions
To celebrate 100 years of Fricke, we created a thrilling anniversary gala for the 900 guests.
The FRICKE Group is one of Germany's largest private enterprises in the agricultural machinery sector and operates in a century-long family tradition. The DNA of the family business ran through every detail of the gala.
The Challenge
Transform the Landscape
FRICKE envisioned a gala different from the classical evening event.
The company invited suppliers and customers from the fields of technology and agriculture to celebrate the milestone together. We designed an event that brought together the spheres of agriculture and technology, while reflecting the shared values of growth and productivity.
What We Did
Expertise Creates Magic
We brought the vision of the FRICKE family to life and created an unconventional gala that was fresh, modern and at the same time extravagant in both content and visuals.
A moving storytelling led the guests through the evening. The exciting show opening was an absolute highlight. An emotional video production vividly conveyed the rich history of the company and its founder, Dietrich Fricke. In the course of the gala, we treated the guests to a varied programme: exciting discussions with political celebrities, interviews with the family and important companions, and inspiring keynote speeches. The stage programme was emotionally underpinned by content specially produced for the show and projected onto a 30m wide LED screen. Surprising live acts highlighted the evening.
