Skip to main content
  • D
  • E
  • 中文
  • D
  • E
  • 中文

menu

  • Home
  • Work
  • Expertise
  • Insights
  • Join
  • About
  • Contact

stay in touch

  • follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

explore

Things we deliver:

  • Global Logistics2
  • Architecture36
  • Streaming14
  • Concept Design97
  • Brand Strategy29
  • Digital32
  • Build66
  • Exhibitions & Tradeshows35
  • Pop-ups & Roadshows21
  • Events51
  • Showrooms13
  • Campaigns10

Industries and regions:

  • APAC71
  • Mobility51
  • Technology39
  • Consumer37
  • EMEA58
  • Luxury8
  • Americas1
  • Industrial10

work

Stretching the Possibilities — Working out with Adidas

client:
Adidas
region:
APAC
  • APAC71
  • Architecture36
  • Build66
  • Concept Design97
  • Consumer37
  • Pop-ups & Roadshows21
  • APAC71
  • Architecture36
  • Build66
  • Concept Design97
  • Consumer37
  • Pop-ups & Roadshows21

Introduction

Encourage people to participate in different kinds of sport.

In autumn 2021, Uniplan planned a series of outdoor activities in Beijing and Guangzhou for Adidas.

Central to this work was the new season key message - ‘If it's me, it's possible’. An extension of the brand's philosophy - ‘Impossible is nothing’ - our aim was to encourage people to participate in different kinds of sports and transform their day-to-day in the process.

The Challange

Making it possible

With the theme of ‘If it's me, it's possible’, this Adidas event was dedicated to reflect the fun and transformation found through different kinds of sports. Uniplan worked on design, construction and operation to integrate this theme into every part of the event, as a way to tell the brand story and show the new season Adidas concept.

What we did

By combining with different sports clubs, we created a series of offline interactive experiences with high value and easy participation.

This aligned with the current drive in events to provide more participation for consumers. All the projects were designed with competition elements, and the sports activities were all unusual, providing talking points and allowing consumers to fully experience the brand's seasonal theme of ‘If it's me, it's possible’.

The interruption of the project due to the outbreak of COVID-19 in the early stages of preparation, and the restrictions imposed after restarting the project, was a major challenge. In the end, the team's project management and problem-solving skills enabled them to deal with all kinds of unforeseen situations in a timely manner and to successfully complete the event with the right timing and the right people.

How we delivered

Uniplan contacted more than 30 different sports clubs. We decided on our final partners by looking at each city’s characteristics and the sports items most appropriate for our client.

In Guangzhou, Uniplan chose the Northeastern square of Tianhe City as the site for our event. Through collaboration with Super Monkey and Paddleboard Yoga Club, different sports methods were integrated in the event to attract customers organically. They quickly signed up and experienced the charm of these new sports.

The event was set up with a mix of on-site interaction and a cloud photo album with an exclusive Adidas custom photo frame. Guests could make their own Adidas event photos and share them on social media. There was also interactive street basketball for both young and old to create an Instagrammable moment.

In Beijing, Uniplan chose the Hi-park basketball park in Wukesong where 12 teams were invited to play for three days using bespoke invitations from basketball clubs and public recruitment.The aim was for them to compete for the 'Yes I can’ Beijing 3v3 basketball championship and enjoy basketball training courses, three point contests, dunk contests and media tournaments. In addition, we worked with the rollerskating club to compete for the final championship.

The key facts

Project: Adidas 2021 ‘If it's me, it's possible’ outdoor sports experience pop-up event

Mission: to showcase and communicate Adidas’ new brand concept

Solution: Uniplan created a series of fun and informative offline interactive experiences, collaborating with different sports clubs and encouraging people's participation

Result: positive feedback was received from all invited as well as participating sports associations and clients

The numbers

2 cities

3 days of competition

3.5 months of planning

5-day event

Over 30 sports clubs contacted

"We had all sorts of reasons to give up on this project with all the epidemics and unforeseen circumstances, but working together with Uniplan to get the project off the ground was a very successful experience, reflecting Adidas ' Impossible is nothing ' ethos."

- Adidas Key City Activation Department, Marketing Director, Vanessa

The project went through many situations during the epidemic, but nevertheless, we completed it successfully.
— Allen Li, Account Director, Uniplan

Stay In Touch

In our world there is always something new happening — so, be part of our community.

message us:

follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 185 1095 3860

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Dubai


    1907, The Regal Tower
    Business Bay, Dubai
    United Arab Emirates

    T +971 (0) 4 577 0848

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hong Kong


    22nd Floor, Plaza 228
    228 Wan Chai Road
    Wan Chai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

Do you want to connect leading global brands with their audiences? Join us

Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

Copyright 2024

  • Imprint, Privacy & Code of Conduct