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work

Rolling out at „The Tire“ — Kumho at THE TIRE COLOGNE 2024

client:
Kumho Tire
region:
Europe, Middle East & Africa
  • Build66
  • EMEA58
  • Exhibitions & Tradeshows35
  • Mobility51
  • Build66
  • EMEA58
  • Exhibitions & Tradeshows35
  • Mobility51

Introduction

New Client, New Concept

Our new client Kumho Tire is one of the world’s leading tire manufacturers. We were responsible for the concept, manufacturing, and realisation of Kumho's booth at "The Tire" trade fair in Cologne. Kumho aimed to showcase their innovative products while also creating a dynamic space for networking.

The Challenge

Converting Brand Identity into Communication and Space

For their concept, Kumho wanted to transfer their brand identity into communication and space. Their vision for this was to prominently display their cutting-edge products and to craft an inviting and engaging environment that provides networking opportunities. Our task was to combine design elements with functional spaces to bring this plan to life.

What We Did

An Immersive Showcasing of Vision and Innovation

We constructed a 408-square-metre booth that captivated visitors with a display of concept tires and a show car. The booth was designed with bold brand statements and viability, as well as dynamic brand elements and orientation. It also highlighted the company's vision and innovations, providing an immersive experience of Kumho's future technologies.

How We Delivered

Advanced Booth Design over three Zones

Kumho's innovative booth was designed with three distinct areas. First, we created an exclusive hospitality and networking zone, providing a sophisticated space for attendees to connect and engage. The second area, titled "Future and Innovation," showcased Kumho's latest technologies and developments. Lastly, the tire area presented 19 show tires, highlighting Kumho's advancements in tire design.

The Key Facts

Project: Kumho Tire at THE TIRE COLOGNE 2024

Mission: To transform Kumho’s brand identity into communication and space.

Solution: We constructed a 408-square-metre booth featuring concept tires, a show car, and dynamic brand elements to highlight Kumho's vision, innovations, and future technologies.

Result: Kumho's booth featured areas for networking, provided a glimpse into the future product portfolio, and displayed advanced tire designs.

The Numbers

408 square meter booth

3 exhibition days

13 weeks of preparation

19 show tires

What They Said

Working with Kumho Tire on their booth for 'THE TIRE' trade fair was an exciting challenge. Our team was tasked with translating Kumho's brand identity into a dynamic and engaging space. Seeing Kumho's concept unfold at 'THE TIRE' trade fair was a fantastic experience. The success of this project is a testament to our collaborative efforts and attention to detail
— Andrea Werner, Senior Project Manager, Uniplan

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