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Empowering Future Mobility — Volkswagen Shines at the 2023 WNEVC

client:
Volkswagen
region:
APAC

Introduction

Volkswagen at the 2023 WNEVC

WNEVC (World New Energy Vehicles Congress), China's premier industry event, serves as a catalyst for global advancements in new energy vehicles, showcasing China's leadership in pioneering new energy vehicle technology and fostering discourse on future industry trajectories.

Since 2019, the Volkswagen Group has been an integral participant at WNEVC.

The Challenge

Adherence to VW's New Brand Design Standards

The project demanded a meticulous adherence to VW's New Brand Design (NBD) standards while amplifying communication efforts for the newly unveiled ID.7 car, alongside hosting the inaugural visit of VW's new CEO for China.

What We Did

Comprehensive visual strategy

Drawing on Volkswagen Group's NBD standards, we devised a comprehensive visual strategy, encompassing a revamped stand design, a dynamic brand video highlighting the full spectrum of product features, naked-eye 3D and communication videos spotlighting key models, including a festive Christmas-themed feature for the Volkswagen Group.

Complementing the debut of the ID.7, we crafted digital interactive installations intricately linked to each model's selling points.

How We Delivered

Digital interaction brings endless possibilities

Guided by Volkswagen's NBD principles, Uniplan meticulously crafted a fresh visual identity, enriching customer experiences to encapsulate Volkswagen's vision of high-tech, future electrification, and sustainable development.

We devised a compelling brand narrative, culminating in a brand-new TVC. Leveraging naked-eye 3D technology, we enhanced the allure of each ID model for guests. Bolstered by the debut of the ID.7 VIZZION, we curated a comprehensive suite of digital interactions, enabling guests to immerse themselves fully in the electrified technology highlights.

The Key Facts

Project: Volkswagen 2023 WNEVC

Mission: Serving the Volkswagen Group at WNEVC

Solution: Under the guidance of Volkswagen's New Brand Design, Uniplan developed a fresh visual identity, enriched customer experiences, and conveyed Volkswagen's commitment to high-tech, future electrification, and sustainability.

Result: As the premier new energy industry event in China, our efforts as a Leading Agency yielded impeccable results.

The Numbers

1 exhibition

2 main forums

2 joint ventures

400 square meters

Over 1,300 industry representatives from 23 countries

What They Said

Volkswagen is propelling its journey towards an electrified future. Throughout the execution phase, our team keenly felt the brand's resolute determination and confidence in this transition. We are deeply honored to have served the Volkswagen brand for the third consecutive year on this project.
— The Volkswagen Team, Uniplan China

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