Use PGC to drive UGC
Without the physical experience of a live event, content is the way to create an emotional response in the digital space. Professionally Generated Content (PGC) needs to bring branded messaging to the audience, and keep them engaged throughout the duration of the event. It is also crucial to take that message further - make the PGC good, and the audience will want to share it, to create User Generated Content (UGC), endorsing and multiplying those messages in their own networks. Keeping an audience interested and engaged with innovative, informative and entertaining PGC is crucial. UGC should then be promoted and welcomed - using clear messaging, and techniques such as rewarding audiences for their participation.
Test, test, test and test again
Content produced in CGI and through XR technology can bring technical challenges. Considering XR is still relatively new, providers of equipment like Disguise hardware are in short supply, as are the technical personnel to operate it. A strategic partnership that can secure resources for your events is priceless. As is time for testing, and finding the right technology to deliver your event. Disguise, for example, tends to work better with relatively abstract virtual environment design, as its rendering textures are not up to the standards of CGI. When rendering XR-developed scenes in real time, the Unreal Engine is one of the most common tools. Time needs to be factored in to perform these tasks, after the creative direction is set and before the event execution. And a final addition to the checklist: if your event is a pre-recorded format, remember to allocate time for post-production.