For a long time, Vodafone Business Germany have staged events for their B2B customers to detail projects, innovations, technology and to build up its brand awareness. In 2021, due to the COVID-19 pandemic, they pivoted to a virtual format and were committed to making it memorable.
There were cancelled trade shows and the disruptive rise of digital collaboration lead to new questions. Everyone was looking for inspiration, best practices, and answers in the fields of digital transformation, new work, and visions of a sustainable future.
Vodafone Business, the tech company’s German B2B hub, offers digitalisation services - from unified communications to ‘internet of things’ solutions. At this unprecedented time, the team challenged themselves to build a digital event on these hot topics. It was designed to offer the appeal of a traditional conference, while remaining the benchmark in digital user and content experience, and attracting even more prospective clients than ever before. As their partner, Uniplan helped make this happen.
What We Did
Embracing the inclusivity of digital and its ability to bring messages across markets, we worked on a programme of keynotes, panel discussions, and interviews across four content pillars – ‘New work’, ‘Tech trends’, 'Digital society’ and ‘New industry’. They were in place to cement Vodafone Business’ position as a leader for existing clients, showcase the company’s skills to a wider audience and establish the brand’s voice beyond the product.
Cloud technology brought an ease to the process, meaning customers less familiar with digital could access the keynotes, interviews, and deep dives with confidence. This direct approach helped bring an open, community feel. The production was equally streamlined with an experienced broadcast team and, crucially, safety measures in place throughout.
We know that storytelling is key to engagement - and to content. Together with our client, we produced a thoughtful programme covering technology, science, and sociology, with contributions from thought leaders and VIPs including Germany’s former Foreign Secretary Sigmar Gabriel and ex-F1 driver Nico Rosberg, as well as Vodafone stakeholders.
1 year of preparation
3 days of livestreaming
30 km of cable
70 hours of simultaneous translation
600 Covid tests
700 shared posts
7,000 participants online, at its peak
Nearly 11,000 recurring participants
40,000 streaming hours post-event