Skip to main content
  • D
  • E
  • 中文
  • D
  • E
  • 中文

menu

  • Home
  • Work
  • Expertise
  • Insights
  • Join
  • About

stay in touch

  • follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

explore

Things we deliver:

  • Global Logistics3
  • Architecture32
  • Streaming13
  • Concept Design65
  • Brand Strategy20
  • Digital25
  • Build41
  • Exhibitions & Tradeshows24
  • Pop-ups & Roadshows14
  • Events29
  • Showrooms10
  • Campaigns8

Industries and regions:

  • APAC44
  • Mobility38
  • Technology21
  • Consumer27
  • EMEA36
  • Luxury8
  • Americas1
  • Industrial7

work

Breaking new grounds with Vodafone: eleVation DIGITAL DAYS 2021

client:
Vodafone
region:
EMEA
  • Build41
  • Concept Design65
  • Digital25
  • EMEA36
  • Events29
  • Streaming13
  • Technology21
  • Build41
  • Concept Design65
  • Digital25
  • EMEA36
  • Events29
  • Streaming13
  • Technology21

Introduction

The answer to a special situation

For a long time, Vodafone Business Germany have staged events for their B2B customers to detail projects, innovations, technology and to build up its brand awareness. In 2021, due to the COVID-19 pandemic, they pivoted to a virtual format and were committed to making it memorable.

The Challenge

Challenging times

The pandemic shook the world irreversibly, and business-to-business communications was no different.

There were cancelled trade shows and the disruptive rise of digital collaboration lead to new questions. Everyone was looking for inspiration, best practices, and answers in the fields of digital transformation, new work, and visions of a sustainable future.

Vodafone Business, the tech company’s German B2B hub, offers digitalisation services - from unified communications to ‘internet of things’ solutions. At this unprecedented time, the team challenged themselves to build a digital event on these hot topics. It was designed to offer the appeal of a traditional conference, while remaining the benchmark in digital user and content experience, and attracting even more prospective clients than ever before. As their partner, Uniplan helped make this happen.

What We Did

Embracing the inclusivity of digital and its ability to bring messages across markets, we worked on a programme of keynotes, panel discussions, and interviews across four content pillars – ‘New work’, ‘Tech trends’, 'Digital society’ and ‘New industry’. They were in place to cement Vodafone Business’ position as a leader for existing clients, showcase the company’s skills to a wider audience and establish the brand’s voice beyond the product.

How We Delivered

A captivating event

In the digital space, making technology work is crucial. Uniplan helped deliver the event to all users without a hitch, even those with low bandwidth, and across multiple streams.

Cloud technology brought an ease to the process, meaning customers less familiar with digital could access the keynotes, interviews, and deep dives with confidence. This direct approach helped bring an open, community feel. The production was equally streamlined with an experienced broadcast team and, crucially, safety measures in place throughout.

We know that storytelling is key to engagement - and to content. Together with our client, we produced a thoughtful programme covering technology, science, and sociology, with contributions from thought leaders and VIPs including Germany’s former Foreign Secretary Sigmar Gabriel and ex-F1 driver Nico Rosberg, as well as Vodafone stakeholders.

The Key Facts

Project: Vodafone eleVation DIGITAL DAYS 2021

Mission: to translate Vodafone’s showcase into a memorable digital experience

Solution: a combination of inspiring and informative content with a customer focus, making full use of efficient and inclusive technology

Result: eleVation DIGITAL DAYS 2021 captured the attention and imagination of clients - with more than 15,000 registrations and around 7,000 people on the platform for the busiest talks. The next event is already on the cards

The Numbers

1 year of preparation

2 studios

3 stages

3 days of livestreaming

22 cameras

30 km of cable

50 screens

70 hours of simultaneous translation

195 Speakers

600 Covid tests

700 shared posts

7,000 participants online, at its peak

Nearly 11,000 recurring participants

15,000 registrations

40,000 streaming hours post-event

Being Vodafone, we must have the ambition to present the advantages of the digital format in all facets. Looking at the participants and their reactions, we can say that we succeeded pretty well. The feedback was incredibly positive.
— Eric Otoo, Head of Go-to-Market & Strategic Partner Marketing, Vodafone Business
The eleVation DIGITAL DAYS 2021 shows very well the influence of digitisation on our business. Today, brands have to be effectively staged at all levels of relationships. And it doesn't matter anymore whether it takes place in physical or digital space. The lasting impact is what counts.
— Christian Zimmermann, Chairman & Group CEO, Uniplan
The eleVation DIGITAL DAYS 2021 are perhaps the most complete example of digital brand experience concepts. This changes the role of the agency. More and more, we are consultants and creative designers, forging customer-centred and sustainable relationships between brands and their customers.
— Rüdiger Maessen, CEO Europe, Uniplan

This project has not only convinced our customers and us, but also the juries of global awards. 

Related Work

  • work
    Oppo

    The Oppo Find X3 Series launch - Reaching a global audience online

    • APAC44
    • Brand Strategy20
    • Concept Design65
  • work
    Miele

    My Miele Experience: an engaging showcase for business partners

    • Concept Design65
    • Consumer27
    • Digital25
  • work
    KHS

    Where design meets technology: creating a virtual showroom with KHS

    • Concept Design65
    • Digital25
    • EMEA36
  • work
    Xiaomi

    Our best shot: a cinematic online launch with Xiaomi

    • APAC44
    • Concept Design65
    • Consumer27

Related Insights

  • Starting from scratch - Vodafone eleVation DIGITAL DAYS

  • Hybrid is the new normal - Here’s what brand experience makers need to know

  • Technology driving customer focus - How to develop authentic and engaging conversations

  • Hybrid remains, virtuality comes - A glimpse at the most important trends

Stay In Touch

In our world there is always something new happening — so, don't be a stranger.

message us:

follow us:

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat

Our Locations

Stay in touch with us through our eight offices around the globe.

  • Basel


    Signalstrasse 37
    4058 Basel
    Switzerland

    T +41 61 7269 555

  • Beijing


    F15, Building B
    Guanghualu SOHO2
    No. 9 Guanghua Road, Chaoyang District
    Beijing 100020
    China

    T +86 10 5969 2188

  • Cologne


    Schanzenstraße 39 a/b
    51063 Cologne
    Germany

    T +49 221 8456 90

  • Frankfurt


    Torhaus Westhafen
    Speicherstraße 59
    60327 Frankfurt/Main
    Germany

    T +49 69 4786 2559 600

  • Hamburg


    Schaartor 1
    20459 Hamburg
    Germany

    T +49 40 1804 3604 0

  • Hong Kong


    Room 2A, 2nd Floor, Beverly House
    No. 93-107 Lockhart Road,
    Wanchai, Hong Kong

    T +852 2757 9628

  • Kerpen


    Zeißstraße 12-14
    50171 Kerpen
    Germany

    T +49 2237 5090

  • Shanghai


    2203 K Wah Centre
    No 1010, Huaihaizhong Road
    Shanghai 200031
    China

    T +86 21 6330 2226

Become a Uniplaner

Do you want to connect leading global brands with their audiences? Join us

Clients

See a selection of clients who put their trust in us:

  • Adidas
    Art Basel
    Audi
    Braas
    BMW
    Bytedance
    Chanel
    Covestro

  • Duravit
    Electrolux
    GAC Motor
    Google
    Hama
    Huawei
    Hyundai
    Ideal Standard

  • Jaguar
    Lincoln
    Land Rover
    Longines
    Lynk & Co
    Mazda
    Mercedes-Benz
    Michelin

  • Miele
    Polestar
    Porsche
    Suzuki
    Toyota
    Vodafone
    Volvo
    Xiaomi

Copyright 2023

  • Imprint & Privacy