Introduction
A Flagship Launch Beyond the Ordinary
OPPO unveiled its Find X10 Series on the beautiful Spanish island of Mallorca.
Partnering with Uniplan, the brand brought its global launch to a performing arts centre in Mallorca, Spain, with over 400 years of history, creating a distinctive flagship experience.
As the lead agency, Uniplan set out to go beyond a conventional technology launch, translating OPPO’s long-term imaging philosophy — authentic, natural and true to life — into an immersive physical experience that connected the brand with global media and creators through spatial storytelling.
Challenge
Breaking Away from the Traditional Launch
We moved beyond the conventional technology launch format, using the destination itself to tell the brand story and connect with Europe's premium audiences.
Rethinking the traditional launch format meant turning the venue itself into an integral part of the storytelling to engage an audience that consisted of 90% European media and imaging creators.
Rather than relying on conventional, technology-led messaging, we had to bridge cultural differences by connecting with European guests through local art and culture, translating the philosophy of true-to-life imaging from a smartphone screen into a tangible physical environment.
On an operational level, this required managing the complexities of an overseas production: navigating unpredictable island weather, international logistics, multiple time zones, and multilingual supplier coordination through comprehensive planning to ensure seamless delivery.
