Introduction
Translating Brand Evolution into Spatial Experience
Building on Roborock’s core brand evolution, shifting from an "intelligent machine serving cleaning needs" to an "intuitive lifestyle partner adapting flexibly to lifestyle needs", Uniplan shaped the brand’s spatial architecture for IFA Berlin 2026.
Moving far beyond traditional, hardware-centric product displays, the booth redefined the boundaries of modern living by seamlessly extending from indoor spaces to outdoor lawns and swimming pools.
Guided by European subtraction aesthetics and the overarching slogan "Rocking Life With You," the space demonstrated how proactive, friction-free technology liberates human attention and empowers consumers to reconnect with what truly matters in life.
The Challenge
Redefining Smart Living Without Visual Clutter
The central challenge was to break away from conventional trade show booths and not just list technical specifications and display devices.
Instead, the architecture needed to visualize the extended boundaries of a modern smart home by connecting indoor living with outdoor environments like lawns and swimming pools. At the same time, the design had to maintain a serene, clutter-free atmosphere that resonated with European luxury design sensibilities while firmly cementing Roborock’s position as a globally popular smart cleaning brand.
