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Man, machine and the Metaverse - with Hyundai at CES 2022.​ ​

client:
Hyundai
region:
EMEA
  • Americas1
  • Architecture32
  • Concept Design65
  • Digital25
  • EMEA36
  • Exhibitions & Tradeshows24
  • Mobility38
  • Americas1
  • Architecture32
  • Concept Design65
  • Digital25
  • EMEA36
  • Exhibitions & Tradeshows24
  • Mobility38

Introduction

A futuristic vision

As a pioneer in the robotics industry, Hyundai presented various objects of its robotics portfolio at the Consumer Electronics Show 2022 in Las Vegas and demonstrated its futuristic vision of an interplay between man and machine, reality and Metaverse. The company envisions how mobility solutions can be extended to "metamobility" by using robots as a medium between the real and virtual worlds.

The Challenge

A concept that arouses curiosity

Robotics and the Metaverse are clearly part of the global company´s vision. Simultaneously, this technological development unsettles many people due to lack of knowledge and practical experience.

Hyundai's brand presentation at CES 2022 aimed at addressing this issue. The visitors' fear of the unknown technology should not only be taken away, but their curiosity should be aroused simultaneously. This was indeed an exciting challenge for our team, who were enthusiastic about getting involved in the project.

What We Did

Perfect staging of the latest technologies

Accordingly, Uniplan conceived an impressive booth design that embodied Hyundai's vision and offered visitors a unique experience. ​The mirrored exterior cladding of the booth integrated interior of the booth arousing curiosity.

How We Delivered

Explore the Metaverse

Inside the booth, we created an experience that couldn't be any closer. ​We individually matched six product islands to the various objects, which skilfully showcased them and gave visitors unique insights into the technologies.​

To make the customer journey perfect, an LED-lit action area in the centre of the booth provided space for demonstrations of the individual robots and their functions - a unique experience and memorable experience. A special highlight was our simulated Metaverse as part of Hyundai's brand presence.​ In a five-meter high, fully projectable LED room, we created a unique immersive visitor experience together with our partner, The Mill. Interaction with personalized avatars rounded off the visitor experience.

The key facts

Project: Hyundai's brand presence at the Consumer Electronics Show 2022.​

Mission: an approachable brand presence for Hyundai at CES 2022

Solution: a booth with tangible and understandable elements, which offered visitors a memorable hands-on experience

Result: a fascinating exhibition experience that aroused the curiosity of visitors and left a lasting impression

The numbers

3 months of conception

3 days of exhibition

6 platforms to present robotic objects

9 physically robot models

More than 1,000 avatars

650 s qm booth size

What They Said

When developing the booth concept, it was essential for us to offer visitors an experience that takes away their reservations about robotics and instead arouses curiosity and demonstrates the advantages and diverse applications of such technologies. This is all about connectivity between humans and robots and the important topic of Metaverse.
— Fabian Rothe, Creative Director Uniplan

Awards

This project has not only convinced our customers and us, but also the juries of global awards. 

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Deep Dive

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