Introduction
A futuristic vision
As a pioneer in the robotics industry, Hyundai presented various objects of its robotics portfolio at the Consumer Electronics Show 2022 in Las Vegas and demonstrated its futuristic vision of an interplay between man and machine, reality and Metaverse. The company envisions how mobility solutions can be extended to "metamobility" by using robots as a medium between the real and virtual worlds.
The Challenge
A concept that arouses curiosity
Robotics and the Metaverse are clearly part of the global company´s vision. Simultaneously, this technological development unsettles many people due to lack of knowledge and practical experience.
Hyundai's brand presentation at CES 2022 aimed at addressing this issue. The visitors' fear of the unknown technology should not only be taken away, but their curiosity should be aroused simultaneously. This was indeed an exciting challenge for our team, who were enthusiastic about getting involved in the project.
What We Did
Perfect staging of the latest technologies
Accordingly, Uniplan conceived an impressive booth design that embodied Hyundai's vision and offered visitors a unique experience. The mirrored exterior cladding of the booth integrated interior of the booth arousing curiosity.
How We Delivered
Explore the Metaverse
Inside the booth, we created an experience that couldn't be any closer. We individually matched six product islands to the various objects, which skilfully showcased them and gave visitors unique insights into the technologies.
To make the customer journey perfect, an LED-lit action area in the centre of the booth provided space for demonstrations of the individual robots and their functions - a unique experience and memorable experience. A special highlight was our simulated Metaverse as part of Hyundai's brand presence. In a five-meter high, fully projectable LED room, we created a unique immersive visitor experience together with our partner, The Mill. Interaction with personalized avatars rounded off the visitor experience.
